Sub-meter GPS Anti-loss
3-second instant geofence alert, supports 90-day trajectory playback, precise positioning in urban canyons and underground parking lots
Different Pawspective, Same Love
Guard every companionship with technology | Industrial-grade GPS · PPG vital monitoring · Detachable first-person camera
Official DTC from ¥899 · $129.99
PPG Vital Sign Monitoring
Built-in optical heart rate sensor continuously tracks heart rate, blood pressure trends and activity — early warning when vitals exceed safe thresholds
Detachable First-person Camera
Unlock your pet's unique perspective, one-click generate vlogs for social media sharing and monetization
Detachable Core · Universal Fit
Cat-ear smart module snaps off for emergency release; recycled nylon strap + food-grade LSR lining; XS–XL sizes; IP67 waterproof
Choose the Perfect Guardian for Your Pet
Tap hotspots to explore · Switch colors on the right →
Design based on Pawspective cat-ear camera collar engineering sketch
Choose Your Style
Classic Minimalist
¥ 899 ≈ $129.99 USD
Official direct-to-consumer price · Based on feasibility report unit economics ($129.99 DTC benchmark)
Package includes
View collar technical sketch
Transparent Pricing · Built on Real Unit Economics
Tiered strategy validated by 217-user market research — safety-first positioning at ¥699–899 premium segment
DTC Full Package
¥899 $129.99 USD
Complete smart collar: detachable cat-ear core, GPS module, PPG sensor, 500 mAh battery, strap & camera mount.
Large Breed Edition
¥949 $135.99 USD
Everything in DTC package with XL strap (300–450 mm) for golden retrievers, huskies and medium-large dogs.
Replacement Strap
¥149 Strap only
When the fabric strap wears out, replace the strap alone — reuse your expensive smart core module.
Partner Wholesale
¥525 $75.00 USD
Authorized retail & pet hospital channel price. Weighted ASP $108 across omni-channel mix.
Why this price reflects real value
- Electronics core accounts for 45%+ of BOM — premium safety hardware
- PC/PET impact-resistant shell + Grade 316 stainless D-ring
- 76.5% of surveyed owners choose industrial-grade accuracy over cheaper alternatives
- Break-even at 12,439 units · Year 1 target 18,000 units
Our Management Team
Yueying Wang
CEO
Develop the company's overall strategic plan, coordinate team collaboration and budget execution
Hongrui Chen
CTO
Formulate technical direction and hardware R&D, ensure data security and system stability
Yuantong Zou
CFO
Project budget management, cost analysis and pricing strategy formulation
Weixin Zhang
CMO
Market positioning and user analysis, develop differentiated marketing strategies
Jingjing Liu
CDO
Product industrial design and UI design, enhance user visual experience
Shuyi Sun
CPO
Production process optimization and supply chain management, ensure mass production delivery
Zhiyi Yang
QA
Quality control and testing, ensure products comply with international safety standards
Wonderful Moments from Our Furry Friends
Smart Pet Finder Puzzle
Guide the Pawspective kitty through the maze — experience sub-meter GPS precision!
Live Location
Heart rate 82 bpm
Activity 6,240 steps
Video Library
All-in-one Smart Pet Care Platform
- ✅ One-click view of your pet's real-time location
- ✅ Health data synchronization and anomaly alerts
- ✅ One-click video editing and social media sharing
- ✅ Multi-device management and family sharing
30-day hassle-free return
1-year nationwide warranty
Free SF Express shipping worldwide
7×24 hour online customer service
Contact Us
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